What is Digital Strategy

A digital strategy guides the organisation to derive benefit from the implementation of a variety of digital initiatives.

A digital strategy is the process of identifying, articulating and executing on digital opportunities. [1]

Therefore, the digital strategy must dovetail and support the overall business strategy of the organisation.

[1] digitalstrategyconference.com

A Digital Strategy will address at a relatively high level, the following by outlining: 

There are many other items that will arise from the Digital Strategy or need to dovetail into the Strategy some of which organisations may already have and others which will need to be developed as required: